EVERYONE HAS AI — FEW BRIEF IT WELL

Your AI content is generic because your brief is generic

Everyone has the same models now. The content that wins — the kind people actually read and Google actually ranks — comes from a sharp brief: real audience, real voice, real structure, real facts. Copy this 5-part brief template and paste it above your next prompt. No signup, nothing installed.

The 5-part AI content brief (copy-paste)

1. AUDIENCE (who is this for, specifically?)
   "Write for [e.g. first-time Shopify store owners doing under $10k/mo].
    They are skeptical of gurus and short on time."

2. VOICE (how should it sound?)
   "Voice: direct, plain-spoken, zero hype. Short sentences.
    Never use: 'delve', 'tapestry', 'game-changer', 'in today's
    fast-paced world'. If a sentence could be on anyone's blog, rewrite it."

3. STRUCTURE (make it skimmable + SEO-shaped)
   "Structure: hook in the first 2 lines, then H2 sections answering
    one question each. End each section with a one-line takeaway.
    Total: 800-1200 words."

4. FACTS (anchor it to reality)
   "Only include claims I can verify. Where I give you a fact below,
    use it; where I don't, write around it — never invent statistics,
    quotes, or case studies. Facts: [paste 2-3 real ones here]."

5. CTA (one job for the reader)
   "End with exactly one call to action: [e.g. 'reply with your
    biggest bottleneck']. No 'in conclusion'. No summary paragraph."

Fill in the brackets for your next piece — audience, voice, structure, 2–3 real facts, one CTA.

Skipped the facts section → that's where hallucinations enter. The brief is only as honest as what you feed it.

Paste the brief above your prompt in any AI tool, then write your actual topic underneath.

Output sounds like you, structured for readers and search → the brief did its job. Save it as your house template.

The banned-phrase list in part 2 is the fastest quality filter there is: models fall back on those tics when the brief gives them nothing better to do.

Make every piece this good, systematically

Save the brief as a template — one house brief, reused and refined, beats reinventing it per post.
Keep a facts file — verified claims, numbers, and quotes your content can draw on without inventing.
Edit like an enemy — cut every sentence that could appear on a competitor's blog.
Repurpose deliberately — one strong piece becomes the thread, the newsletter, and the video script.

Create with structure free → ContentCraft AI

This page gave you the brief template. ContentCraft AI builds it in — brand voice controls, SEO structure, and a prompt library — so every piece starts sharp instead of generic.